Don’t panic. Take a deep breath. Calm yourself down. That scathing review that some anonymous person just left on Google is not the end of the world. It can be resolved. But we’re getting ahead of ourselves. Let’s take a few steps back. You, as a hardworking professional, are undoubtedly doing the best you can …
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Practice Marketing
MGE: Marketing
11800 30th Court North St. Petersburg, FL, 33716-1848 USA
jayverweij@gmail.com • 727-530-4277
11800 30th Court North St. Petersburg, FL, 33716-1848 USA
jayverweij@gmail.com • 727-530-4277
What’s Your Postcard Worth? 0
Are you doing postcard mailings? And are you wondering what response you should be getting, or why your postcard isn’t resulting in lots of new business? Well, at least you’re not alone. A lot of people have had difficulty putting together an effective postcard campaign. But postcard promotion has been with us for at least …
Read More »Social Media and Dental Marketing 0
By: William Tucker CEO Flowline, LLC For this week’s webletter, we have the privilege of offering an article written by William Tucker, Founder and CEO of Flowline, LLC, a web development and internet marketing company. We have worked with Mr. Tucker to improve our own web presence, and he offered to share some …
Read More »This is What Patients REALLY Want 0
When a Texas dentist surveyed 16,000 dental patients across the country and asked them what they want the most—which affected how they choose their dentist—the answers were surprising, most of all because they had to do with internal marketing. (See Inside Dentistry, Oct 2009, Volume 5, Issue 9). The survey showed that, whatever you say …
Read More »TV Advertising – Is It Worth It? 0
Clients regularly ask me about TV advertising as a means of driving more new patients to their practice. Some have told me that “the competition” has been doing it successfully, so, naturally, they want a piece of the action. But is TV really worth the money you will put into it? Let’s examine this for …
Read More »How Do You Know What Potential New Patients Want? 0
Marketing can be a strange subject; you can’t just put your “wares” on the market, tell people to buy your product and hope they will do it. Marketing is a very exact field, like dentistry. Walking into it blind can lead to disaster. Sure, you might know what you want, you might even know what …
Read More »Taking Advantage of Google Maps 0
One of the most visible ways to show up on the internet with your practice is on Google Maps. When you are listed on Google Maps, you will show up automatically on the first page of Google under “places”. And when they google specifically your practice, a map with your location will conveniently show next to your …
Read More »Join the Social Media Revolution! 0
These days, social media are becoming the preferred marketing vehicle to attract new patients and keep existing patients active in your practice. And there is a good reason for that: There’s more weekly traffic on Facebook, for example, than on Google – meaning, there’s more writing on Facebook than searching on Google. With mobile phones …
Read More »Competition – is it Really Such a Threat? 0
With close to 120,000 dentists in this country, mirrored by dental practices on almost every street corner in most cities, dentistry is a highly competitive market. True, there are several hundred million people who need dentistry sooner or later. And with a highly regulated insurance industry, the consumer does not often feel he or she …
Read More »Groupon – Friend or Foe? 1
The world of marketing is anything but boring and there’s always someone out there who thinks up new ideas to get people to buy products. Take Groupon, a deal-of-the-day website that started out in Chicago just several years ago and has exploded into an international $1.3 billion operation. What’s Groupon? Well, take the old coupons …
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